All customer experiences start with the frontlines. If the frontline employees aren't cared for, you can't expect your customers to be.

Customer Experiences Start with the Frontlines

May 15, 2023

Good morning! How are you coming along with No Mow May? Happy Holy Feast of Saint Mothers’ Day to all who qualify — or perhaps WANT to qualify. Do you think having a day like this generally helps or hurts? We find it’s more often the hundreds of little things that make life rich, and not so much the occasional big thing. Took a mesmerizing drive through 50 or more miles of freshly-tilled and planted farm fields on Saturday; the fertile earth pregnant with sprouting seeds but not yet showing.

  • Had this genius idea of installing a suggestion box on our kitchen counter.
  • Underrated skill:  “Following Up”  (Schwedelson)
    • I love it!
  • “Everyone talks about how social media is (are) bad for your mental health, but what about Excel?!”  (Murray)  [James will love this one!]
    • Love this one, too.
  • “We are not provided with wisdom, we must discover it for ourselves, after a journey through the wilderness which no one else can take for us.”  (Proust)
    • Perhaps another way of saying, Have you seen the elephant?
  • If you enjoy sociology, or anthropology, or psychology, or social psychology, you MIGHT enjoy this book.
    • It’s chock-full of charts, graphs, and longitudinal data.
    • And, a pretty good discussion of those data — perfect for browsing a few pages at a time and then scratching your head.
    • The author is Twenge and the book is Generations. (2023)
    • In the book she shatters myth after myth regarding presumed generational differences — while sustaining a few as well.
    • One tidbit — and then perhaps more in future weeks:
    • Trust expressed by adults in the United States is less than half of what it was 70 years ago. (Twenge, 2023)
    • Here was the question:  “Generally speaking, would you say that most people can be trusted, or that you can’t be too careful when dealing with people?”
  • Here’s the analogy:  The presentation of a spectacular gourmet meal requires the investment of several hours of planning and preparing.
    • No matter how inspirational or aspirational your vision, it’s just a dream (or nightmare) — and a failed meal — without an implementation plan.
    • Lots of chopping, dicing, marinating, research, consulting, staging, organizing, testing, tasting, and… the final result is virtually guaranteed.
    • Makes sense, doesn’t it, if you want your people to perform productively and proficiently — do the behind-the-scenes prep work.
  • What follows is from:   (Ton, MIT Sloan, 2023)
    • “Companies that reduce and simplify workload on the front lines find that they can position employees to deliver a better customer experience.”
    • “Imagine that, as a new executive at a retail company with stagnating sales, you’re tasked with finding new ways to grow revenues…
    • …After studying the market, you propose a new line of products to be sold in all of your locations.
    • Upon launching the new product line, however, sales aren’t as robust as expected, so you introduce price promotions and give the new lineup…
    • more prominent store placement.  Yet, sales still don’t budge.
    • When you visit stores to investigate, you find that some locations haven’t rearranged the store layout and others haven’t stocke3d the inventory they received weeks ago.
    • A sales associate at one location is confused about which of your several products are new…
    • … while the manager at your most popular location tells you that overall sales have declined since the store was rearranged around the new lineup…
    • … because regular customers can’t find the products they’re used to purchasing.
    • Back at headquarters, you study your company’s employee and customer metrics and find a high rate of employee turnover…
    • … and harsh customer reviews about the level of service they receive, all dating back years.  
    • In this environment, what if, before adding new products and promotions, you first considered subtractions?
    • ‘Unfortunately, at most companies we’ve worked with, the people in upstream functions rarely considered the impact their decisions would have on the front line.’
    • As a result, decisions from upstream functions often reduce value to the customer because they make it difficult for customer-facing employees to provide good service.” (Ton, 2023)
      • Get out of the silo and out into the field!  They also call this listening — and collaboration — and teamwork — and paying attention.
  • So, so very simple, but we are so, so, so slow to learn:
    • Should this even be a meeting at all?
    • What is this meeting for?
    • What is everyone’s role (in this meeting)?  (McKinsey, 2023)

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