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Marketing isn’t Guessing; It’s Testing

May 12, 2025

Good morning!

Who did you have for Pope?  How much did you win/ lose? Anecdotal:  Approximately 3% of pistachios are fused tightly shut and you can’t open them; do you use a hammer or do you discard them and count them as a loss? How are you using your rhubarb?  Pie?  Crisp?  Sauce?  Conserve?  Other:  ________?

  • They used to be referred to as bicycles, scooters, skateboards, and roller skates.
    • Now this industry is called by some, micromobility… which makes sense, a good label.
    • We’re told this global industry will be worth $340 billion sometime soon due to the ever-increasing popularity of these non-internal combustion engine vehicles.
  • Marketing tip o’ the day:  Most people over-think and under-test.  (Murray)
    • Marketing isn’t guessing, it’s testing… and almost no one does it.
    • If you’re not mining customer feedback, you’re guessing.
    • Test — Tweak — Repeat
  • Should we celebrate these slightly increased high school graduation rates in Minnesota, or be concerned?
    • Sorry, I don’t have data at my fingertips for the rest of the country — or the world, for that matter.
    • State average:  84.2% for last year (MN Dep’t. of Education)
  • In the face of complex problems and strategic decisions, executives often choose the wrong problem to solve.
    • They focus on symptoms instead of causes,
    • base their thinking on false assumptions and artificial constraints,
    • and overlook key stakeholders.  (M.I.T. Sloan)
  • Global demand for data center capacity could almost triple by 2030, with about 70% of that demand coming from artificial intelligence work loads.  (Panas)
    • As A.I. usage continues to surge, computer power is becoming one of the decade’s most important resources.
    • By 2030, data centers could require $6.7 trillion in global investment.
    • Of that, $5.2 trillion would be used specifically for A.I. work loads, with the rest supporting traditional IT applications that use less computer power.
    • The stakes are high.
    • Over-investing in data center infrastructure can lead to wasted resources, while under-investing can mean falling behind.
    • Investors also need to consider factors such as geopolitical tensions, which could introduce uncertainty in demand for computing power.  (Ibid.)
  • I would write about tariffs, but I have not yet gained enough knowledge to offer much to the conversation; maybe in a future edition.

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